marketing template
Cold outreach that isn't spam
Short, specific first-contact email with a real reason to reply.
Use this templateOpens the composer with the prompt filled in. Free — an emailed code is all you need.
The prompt
Copy it, or use the button above to drop
it straight into the composer. Everything in [SQUARE BRACKETS] is a
slot you fill in.
Write a cold email. Who I'm writing to: [ROLE, COMPANY, WHAT THEY DO] Specific thing I noticed about them: [THE REAL OBSERVATION — a page, a launch, a job post] What I do: [ONE SENTENCE] The single outcome I can create for them: [SPECIFIC RESULT] Proof: [ONE RELEVANT EXAMPLE] The ask: [ONE SMALL, EASY-TO-SAY-YES-TO ACTION] Rules: - Under 120 words total. - First line must be about them and must be something I could only write after actually looking. No "I hope this finds you well", no "I came across your website". - One idea, one ask. No paragraph of credentials. - The ask must be answerable with one word or one click. - No fake urgency, no fake familiarity, no "quick question" bait. - Subject line under 45 characters, specific, no clickbait. Then give me one follow-up email for 5 days later that adds new value rather than repeating the ask.
When to use it
- You know the product truth and need copy built around it
- You're writing to a specific buyer with a specific objection
- One piece of work needs reshaping for several channels
Which mode suits it
Marketing copy needs options to choose between, so more variation helps — then narrow with Precise once you know the angle.
- Creative — more angles, more expressive
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