marketing template
Product description that earns the click
Turns a spec sheet into copy that answers the buyer's real question.
Use this templateOpens the composer with the prompt filled in. Free — an emailed code is all you need.
The prompt
Copy it, or use the button above to drop
it straight into the composer. Everything in [SQUARE BRACKETS] is a
slot you fill in.
Write a product description. Product: [NAME AND WHAT IT PHYSICALLY IS] Specs I have: [DIMENSIONS, MATERIALS, CAPACITY, COMPATIBILITY — WHATEVER IS TRUE] Price: [PRICE] Who buys it: [SPECIFIC BUYER, NOT "EVERYONE"] What they are comparing it against: [THE ALTERNATIVE THEY ARE ALSO LOOKING AT] The one thing that makes mine the better choice: [YOUR REAL ADVANTAGE] Where this will be published: [OWN SITE / AMAZON / ETSY / SHOPIFY] Deliver: 1. A one-sentence lead that names the buyer's situation, not the product category. 2. Three to five bullets, each pairing a spec with what it means in use — "1.4kg" becomes "1.4kg, so it fits a laptop bag without the extra strap". 3. A short paragraph handling the objection this buyer actually has at this price. 4. The comparison, stated plainly and fairly: what the alternative does better, and why mine still wins for this buyer. Fair comparisons convert better than one-sided ones. 5. A closing line that states what happens after they buy (shipping, setup, warranty) using only facts I gave you. 6. If the platform is Amazon or Etsy, add a title under that platform's character limit and five backend keyword phrases. Rules: - Never invent a spec, certification, material, award or review. If a description needs something I did not give you, write [need: what you need] and continue. - No "premium quality", "perfect for everyone", "state of the art", or any adjective that would be true of every competing product. - Match the reading level of the buyer I described, not a marketing department.
When to use it
- You know the product truth and need copy built around it
- You're writing to a specific buyer with a specific objection
- One piece of work needs reshaping for several channels
Which mode suits it
Marketing copy needs options to choose between, so more variation helps — then narrow with Precise once you know the angle.
- Creative — more angles, more expressive
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